Branding, web design, and a touch of animation.
StreamTimer is a countdown timer for live events. I was hired to help develop the brand and website presence.
It was a pleasure to help bring this brand to life. This is one of many great projects I’ve had the pleasure of working on for Punch Drunk – Jacob came to me with a logo and an idea, I helped develop a brand and a website for this new software. Overall, StreamTimer was a really fun project for me to breath some personality into.
Color plays an important role in our brand identity. Together, the shades in this palette – rose, tangerine, aqua, cerulean, midnight, and offwhite – express high energy, excitement, and optimism.
To illustrate a few of the key componets of the product I designed some custom icons. Since I had plans for the web design to be on a white background, and I wanted it to feel fresh and vibrant, I was able to leverage all of the colors from the palette.
One really fun aspect of this project was the animated gifs I created. Using the established iconography I created a little animation to illustrate what it actually looks like for StreamTimer in action. I created a second gif showcasing the infinite design potential to customize the waiting screen.
Because we are working with such bold colors, especially the red, I was sure to incorporate a lot of white space throughout the site. I used a light shade of grey to warm up it up in some sections. I also wanted the website to feel very lively, to compliment the rich colors, so I also incorporated micro-animations throughout.
For this project I was able to leverage both design and development skills, championing the vision for both the brand and the construction of the wbsite. Leveraging my art direction skills I also gave some consult over the actual product design as well.
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